Populism remains a vaguely defined concept having porous boundaries though widely mentioned as a terminology in the literature. It is often associated with democracy; however, the theorists mainly depend on a specific political context to describe populism (Mouzelis, 1985; Taguieff, 1995). This context carries such features as the distasteful involvement of a highly emotional but simple political rhetoric and opportunistic policies aimed to seek votes only (Mudde, 2004), and most importantly a dominant leader (Taggart, 2000). The political scenario of the 21st century is full of all these characteristics and the populist wave is today more versatile and stronger than ever. Among other political leaders, Indian Prime Minister Narendra Modi is a distinctive figure who actively engaged the new media technologies to mediatize his version of populism in a developing country like India. With this, Modi has successfully engraved a tech-savvy image of himself to publicize his motto of “Modi-fied India”. Social media networks, particularly Twitter, have not only helped him reach out to his followers but also served as a medium to connect him to mainstream media. These platforms have been valuable for him to reshape his public image and align himself with the aspirations of a modern India as its leader (Pal, 2015). This article is an attempt to explain how Narendra Modi’s political campaign carried the features of populism and how new media technologies and social media networks facilitated him to popularize his political rhetoric.