Biography

I am an Assistant Professor in Strategic Communication at the Walter Cronkite School of Journalism and Mass Communication, Arizona State University. I received a Ph.D. in Mass Communications from the School of Journalism and Mass Communications, University of South Carolina. My research is focused on studying strategic message features that drive public perception, engagement, and behavioral outcomes in a range of contexts including health and science communications, misinformation, information processing, and societal disparities. I have rich experience in quantitative methods (e.g., experiments, surveys, content analysis), computational analysis (e.g., machine learning, natural language processing, large-scale data analytics), psychophysiological methods (e.g., eye-tracking, galvanic skin response, facial expression analysis, EEG, ECG, fEMG), and qualitative methods (e.g., thematic analysis, in-depth interview, focus group).

My research has been well-recognized and visible nationally and internationally in peer-reviewed journals such as the Public Understanding of Science, International Journal of Public Opinion Research, Journal of Health Communication, American Journal of Health Behaviors, and Vaccines, as well as national and international conferences including ICA, AEJMC, and SEC. I have received two top-paper awards at conferences, both as sole author. Additionally, I have received the 2023 Breakthrough Graduate Scholar Award from the USC, 2023 Bryce Rucker Graduate Student Excellence in Research Award from the SJMC at USC, multiple travel grants from AEJMC and ICA, and external grant funds as PI and Co-PI from University of South Carolina, Hacettepe University and SmartState Center for Healthcare Quality.

During my spare time, I love to travel and tell stories of the places through pictures.